Balenciaga, the iconic fashion house, is set to make a groundbreaking move by opening a boutique solely dedicated to couture in Paris next week. This exciting development aligns perfectly with the brand’s 51st couture show, scheduled for Wednesday, July 6th. The boutique, located at 10 Avenue George V, holds deep significance as it is the exact spot where founder Cristobal Balenciaga first established the brand’s couture location back in 1937.
Couture has always been at the core of Balenciaga’s heritage, and the brand’s creative director, Demna, successfully revived it with his acclaimed couture show last year. This marked a pivotal moment for the fashion house, as it had been 53 years since Balenciaga had delved into the world of couture after Cristobal closed his business in response to the student and worker revolt in Paris in 1968. Renowned for his exceptional silhouettes, exquisite fabrics, and unparalleled grandeur, Balenciaga is rightfully regarded as one of the greatest fashion designers in history.
Balenciaga CEO Cédric Charbit emphasized the importance of investing in haute couture, as it is an integral part of the brand’s identity. Following the resounding success of last year’s show, the demand for more unique products, services, and ideas became evident. The new couture boutique will not only offer clothing and accessories but also eyewear and exceptional objects that highlight the brand’s craftsmanship. Unlike ready-to-wear pieces, every item in the boutique will be meticulously handmade, elevating the level of exclusivity and luxury.
Spanning 250 square meters, the boutique will feature a modern and radical architectural design, deviating from the traditional couture houses. Divided into separate areas for women and men, the store will be connected to the couture salons situated above. Operating hours will be from 11 a.m. to 7 p.m. from Tuesday to Friday, with appointments available on Mondays and Saturdays.
Charbit believes that the couture boutique will attract both existing and new clients. Many customers have expressed their desire for couture since Demna’s inaugural collection, and Charbit sees this as a prime opportunity to cater to their needs. Moreover, the brand has noticed an increasing interest in couture among both men and women. With the new boutique, Balenciaga aims to offer exceptional service and unique products to high-net-worth individuals who appreciate craftsmanship and have no restraints when it comes to price.
In summary, the inauguration of Balenciaga’s couture boutique represents a significant milestone for the brand. It pays homage to its rich heritage while signaling its unwavering dedication to craftsmanship and innovation in the fashion industry. The boutique will undoubtedly become a haven for those seeking rare and one-of-a-kind pieces, providing an unparalleled shopping experience in the heart of Paris.
Useful Links:
1. Balenciaga Official Website
2. Balenciaga on Vogue Runway
