Renowned fashion house Balenciaga has recently announced its decision to completely cut ties with music artist-turned-designer Kanye West, known as Ye. This move comes after Ye made a series of controversial remarks, including anti-semitic posts, leading to his suspension from popular social media platforms, Twitter and Instagram. Balenciaga’s parent company, Kering, released a statement emphasizing that they no longer have any association or future plans with the artist.
Previously, Ye had collaborated with Balenciaga in various capacities. He had worked with the fashion house’s artistic director, Demna, to create items for his Yeezy Gap venture. Additionally, Ye had frequently been seen wearing Balenciaga attire in recent months and even made a notable appearance in their spring 2023 show in Paris. Balenciaga also shares connections with Ye’s former spouse, Kim Kardashian, as she has been featured in the brand’s advertising campaigns.
Balenciaga’s decision follows similar actions taken by other major brands and retailers. Adidas, the German sporting goods manufacturer, recently revealed that they are reevaluating their business partnership with Ye. Furthermore, popular US retailer Gap announced in September that they had severed ties with Ye, despite entering into a 10-year collaboration for their Yeezy Gap line just two years earlier. Ye had accused Gap of breaching their agreement by not releasing the planned apparel from the collaboration and failing to open retail stores on time.
This move by Balenciaga, along with other brands and retailers, carries significant weight. It demonstrates their commitment to upholding values of inclusivity and respect while safeguarding their brand reputation. As controversies continue to surround Kanye West, it remains to be seen how these developments will impact his career and future collaborations.
Useful links:
1. Balenciaga Official Website
2. Kering Official Website
