Baccarat, the renowned glassware house, is taking proactive measures to anticipate the upcoming restrictions on the use of lead in Europe. The company is envisioning a future where its crystal pieces are made entirely lead-free. Maggie Henriquez, the new director of Baccarat, has revealed that the teams at the company have been working tirelessly for several months to develop a new material for their crystal products, ensuring a lead-free composition. This is a significant breakthrough, considering that crystal without lead is essentially just glass.
The ultimate goal for Baccarat is to manufacture crystal that is completely free of lead within the next two and a half years. This ambitious objective comes as the luxury glassware house has been under the threat of a potential ban for several years. Lead, known for its negative health impacts, has faced repeated calls for prohibition within the European Union. Although Baccarat has been exempted thus far, there is a possibility that it may be prohibited from producing its iconic crystal in the future.
To preserve its exceptional expertise and craftsmanship, the 260-year-old manufacturer based in Lorraine has taken the initiative to undergo a “very intimate transformation.” Assured by the director of Baccarat, this transformation will not affect consumers who will still be able to purchase magnificent crystal pieces. While the specific composition of the lead-free crystal remains undisclosed, it is conceivable that the recipe could be shared with and sold to other glassware companies in the future.
In addition to its commitment to developing lead-free crystal, Baccarat is determined to remain fashionable and current. Despite its typical clientele being affluent glass enthusiasts, the house has always strived to align itself with modern trends. Alongside its corporate social responsibility program and the promotion of its technical innovations, the company has engaged in unconventional and exciting collaborations. A notable recent collaboration is the release of a collection in November 2021 that honors the 25th anniversary of the Pokémon animated series. This collection features a limited edition “Pikachu Fragment” reimagined by Japanese artist Hiroshi Fujiwara, a “Pikachu” figurine, and a “Poké Ball.”
Baccarat’s commitment to developing lead-free crystal and its dedication to staying relevant highlight the company’s determination to adapt to evolving regulations and consumer preferences. With its long-standing history and unwavering focus on craftsmanship, Baccarat continues to showcase its innovation and creativity within the luxury glassware industry.
Useful Links:
1. Baccarat Official Website
2. European Union Chemicals Legislation
