AZ Factory is poised to disrupt the fashion industry as we know it, with its exclusive launch on the platforms of Net-A-Porter and Farfetch. Spearheaded by the legendary Alber Elbaz, former creative director of Lanvin, this highly anticipated brand is causing a stir with its innovative and entertainment-driven approach.
Elbaz, known for his iconic designs and charming wit, envisions AZ Factory as a vehicle for delivering groundbreaking solutions to women’s fashion in a manner that is both digital and entertainment-centric. Teaming up with luxury conglomerate Richemont, Elbaz is on a mission to challenge the status quo of the fashion world and pave the way for a new era of sartorial excellence.
One of the key elements of the AZ Factory launch is the debut of “The Talk Show with Alber & Friends,” a unique talk show hosted by Elbaz himself. Broadcast live from Paris on Net-A-Porter’s Instagram and YouTube channels, this show will offer viewers a glimpse into the brand’s forward-thinking approach to women’s wear.
Moreover, Farfetch will be hosting the AZ Factory World Tour, an interactive virtual experience that allows customers to explore the collection in a dynamic and immersive way. Through state-of-the-art technology, clients can virtually try on the garments and see how they fit in various sizes and skin tones before committing to a purchase.
Embodying values of love, trust, respect, and experimentation, AZ Factory is poised to redefine the fashion landscape. With Elbaz’s creative vision at the helm, backed by the industry giants Net-A-Porter and Farfetch, the brand promises to inject a sense of joy, innovation, and community into the fashion world. This marks an exciting new chapter in the industry’s evolution, with AZ Factory leading the charge towards transformation.
To stay updated on the latest developments of AZ Factory, visit their official websites on Net-A-Porter and Farfetch.
