A|X Armani Exchange has recently opened its third sales point in London on Regent Street, further expanding its presence in Europe. This comes after recent store openings in Milan, Amsterdam, and Berlin. The flagship store is located at No 129 on Regent Street and occupies a striking corner of Westmorland House, a 19th-century building known for its neoclassical architecture. The entrance of the building has been preserved in its original condition, featuring a large window and a balcony on the upper floor that showcases an illuminated A|X logo.
The store itself is designed with meticulous attention to detail. It boasts five store windows and loggia balconies adorned with exquisite Art Nouveau decorations. Spanning 290 square meters across two levels, the store is connected by a stunning spiral staircase. On the ground floor, customers will find a wide range of women’s clothing, accessories, eyewear, and watches, while the first floor is dedicated to the men’s collections. The store follows the same design concept as other new-generation spaces created by Giorgio Armani in collaboration with his team of architects. Sustainability was a key focus during the design process, with the aim of minimizing the environmental impact. The store incorporates sustainable materials, finishes, and lighting, ensuring that all metal and glass elements are removable, reusable, and recyclable. The lighting uses the latest LED technology to minimize energy waste.
The store’s design is characterized by its minimalistic aesthetic, exuding a sense of fluidity and modernity. Oak-effect slats on the walls serve as support for product shelving, adding to the store’s contemporary feel. The pale stone-effect floors amplify the space while providing a contrasting backdrop against the black ceiling. Cutting-edge systems and technologies further enhance the shopping experience, including videowalls, ‘Smart Check Out,’ and ‘POS in mobility’ for seamless payments. Additionally, the store dedicates a specific area to special projects that explore the brand’s connection with music.
With its strategic location on Regent Street and its impeccable design, the new A|X Armani Exchange store offers customers a unique and immersive shopping experience. Visitors can explore the latest collections in a space that seamlessly combines timeless elegance with modernity. The store’s commitment to sustainability further emphasizes the brand’s dedication to responsible fashion. As A|X Armani Exchange continues to grow its global presence, the opening of this new store in London solidifies its position as a leader in the fashion industry.
Note: This article does not require any additional links.
