Away, the iconic NYC-based lifestyle brand, has made its grand entrance into London’s vibrant Seven Dials neighborhood, marking a significant milestone in the ongoing revitalization efforts of the area. This marks the brand’s very first permanent international store, solidifying its global presence.
Occupying a spacious 3,000 sq ft location at 9 Earlham Street, Away’s new store showcases their full range of top-quality luggage and travel accessories, alongside a thoughtfully curated selection of other travel essentials. Renowned for their innovative design principles that aim to make travel seamless and stress-free, the interior of the store has been tastefully reimagined by talented London-based designers and artists, paying homage to the distinctive architecture and style of Seven Dials.
The addition of Away to Seven Dials’ retail landscape further enriches the eclectic mix of independent brands and renowned international chains, cementing the area’s reputation as a hotspot for beauty, lifestyle, and fashion aficionados. It has become a magnet for tourists seeking unique offerings and a diverse range of stores catering to their every need.
Sam Bain-Mollison, the Head of Retail at Shaftesbury, expressed enthusiasm about welcoming Away to the Seven Dials family, highlighting the brand’s appeal to the high volume of visitors and globetrotters that flock to the area. This exciting development comes on the heels of the relocation of men’s fashion label Farah to a larger space within the neighborhood, as well as the grand opening of the flagship store for Dutch eyewear brand Ace & Tate.
In their ongoing efforts to enhance the Seven Dials area, Shaftesbury has implemented various upgrades, including improvements to shop fronts, road surfaces, and pavements, all aimed at creating a more modern, accessible, and inviting shopping experience for patrons and businesses alike. The arrival of Away further cements Seven Dials’ status as a must-visit destination for those in search of exclusive and carefully curated shopping experiences.
To learn more about Away’s exciting London debut, visit their official website here. For further information on Seven Dials and its diverse range of retail offerings, check out the Seven Dials website here.
