Cosmetics giant Avon and renowned Japanese designer Kenzo Takada have announced their collaboration on a new fragrance called Avon Life Colour, set to be released later this year. This fragrance, designed for both men and women, was crafted by Takada alongside expert perfumers Frank Voelkl and Olivier Cresp. The aim behind this partnership is for Avon to embody Takada’s vibrant and rebellious spirit through this exciting perfume.
Takada, in a statement, highlights the company’s commitment to providing high-quality products at affordable prices, much like Avon Life Colour. He emphasizes that his initial goal in the fashion industry was to democratize quality products, and Avon’s mission aligns perfectly with this vision. The renowned designer expresses his excitement about this collaboration, stating that it allows him to capture the positive and colorful essence that resides within each individual. In a time when vibrant and joyful energy is needed, this fragrance seeks to provide just that.
This is not the first collaboration between Avon and Takada, as they previously worked together on the launch of Avon Life in 2016. The fragrance became immensely popular and emerged as Avon’s top-selling perfume during the first quarter of its release. Although Takada founded the iconic Kenzo brand in 1970, he departed from his label in 1999, which is now under the ownership of the prestigious LVMH group.
Overall, this collaboration between Avon and Kenzo Takada is set to bring forth a new fragrance that symbolizes the colorful and lively spirit that lies within each individual. With the success of their previous partnership, it is expected that Avon Life Colour will captivate perfume enthusiasts once again.
For more information on Avon and their products, click here.
To learn more about Kenzo Takada and his influential fashion brand, visit this website.
