Avel & Men, a French luxury Maison, has recently ventured into the world of luxury leather goods with a specific focus on creating high-end backpacks for nautical activities. With a goal of catering to the needs of boating enthusiasts, this startup aims to stand out from competitors in the industry.
Their luxury backpack, which was launched in November 2016, is made from Italian leather and features the brand’s logo engraved on a carbon plate as a tribute to racing boat materials. The backpack also includes Dyneema handles, a type of rope commonly used to replace metal cables on boats, highlighting its close association with the nautical world. Additionally, the lining of the backpack is inspired by marine weather maps, further emphasizing its relationship with the sea.
The first creation by Avel & Men was conceived in Limoges, in the Haute-Vienne region of France, with its roots tracing back to Brittany. The brand’s name, Avel & Men, derives from the Breton words for wind and rock, paying homage to its heritage.
Currently, Avel & Men exclusively sells its luxury products through its e-commerce website. However, founders Xavier Broise and Agnès Broise have ambitious plans for international expansion. They aim to capture the attention of consumers in countries with a strong sailing culture such as Australia, New Zealand, the United States, and Scandinavian countries.
To increase brand visibility, Avel and Men plans to promote their products at international nautical events. The founders are particularly interested in establishing partnerships with the organizers of the Fireball World Championship.
In addition to the luxury backpack, which is priced at €738, the French brand also produces a range of high-end accessories. This collection includes watch cases, customizable belts, and keychains, all inspired by the nautical world.
By entering a niche market that has not yet been fully explored by luxury brands, Avel & Men aims to expand its business in 2017. The company already has plans in progress to launch a canvas and leather weekend bag next year.
Useful links:
– Avel & Men Official Website
– Fireball International (organizers of the Fireball World Championship)
