Australian slow fashion brand MNK Atelier is set to make its debut on March 22nd, marking its entry into both the Australian and international markets. However, the brand has identified the UK as a crucial market outside of its home country.
MNK Atelier was founded by sisters Milly and Kobe Kan and is guided by the principles of being modern, nostalgic, and kind. The brand’s mission is to create long-lasting wardrobe essentials and investment pieces that integrate sustainable practices throughout the entire production process. The initial collection, named SEA, takes inspiration from the founders’ deep affection for the ocean, sand, and the innate beauty of nature and beaches.
The SEA collection consists of 16 versatile pieces that can be worn individually or styled together. It encompasses separates, shirts, relaxed tailoring, knitwear, and dresses, all featuring intricate cutout details. The brand utilizes materials such as Japanese botanic dyed organic cotton and recycled Japanese PET bottle textiles to ensure a commitment to sustainability.
MNK Atelier offers a price range starting at £169 and going up to £353, providing consumers with a diverse array of options. By focusing on slow fashion and sustainable practices, the brand aims to furnish customers with everyday luxury wardrobe staples that not only exude style but also have a positive impact on the environment.
The UK market plays a pivotal role in MNK Atelier’s expansion strategy, as the brand seeks to solidify its international presence. By tapping into the UK fashion industry, the brand hopes to reach a broader audience and establish itself as a frontrunner in the slow fashion movement.
With its unwavering emphasis on quality, sustainability, and timeless design, MNK Atelier is well-positioned to make a significant impression in the UK fashion market. As consumers become increasingly mindful of their fashion choices, brands like MNK Atelier provide an alternative that aligns with their values and bolsters a more sustainable future for the industry.
To learn more about MNK Atelier and explore their sustainable fashion offerings, visit their official website [LINK] and Instagram page [LINK].
