August Getty, the visionary designer behind August Getty Atelier, has made waves in the fashion industry with the recent launch of his avant-garde couture collection ‘Tinitus’. This collection, in collaboration with the Institute of Digital Fashion in London, pushes the boundaries of traditional fashion presentation by debuting in a groundbreaking digital format.
Presented as an interactive digital space on the designer’s Instagram account (@augustgettyatelier), the Tinitus collection unfolds in six mesmerizing steps that build up to the release of a captivating film. This immersive experience offers a glimpse into August Getty’s creative process and showcases his unique vision that blurs the lines between reality and fantasy.
At the core of August Getty’s design philosophy is a commitment to equality and inclusion, which is reflected in his fantastical creations inspired by imaginary worlds. Drawing on a fusion of contemporary and historical elements, the Tinitus collection exudes a sense of otherworldly beauty with a nod to Viking aesthetics in a reimagined utopian context.
What sets this collection apart is the meticulous craftsmanship that goes into each garment, handcrafted by the skilled artisans at August Getty Atelier before being digitally rendered using cutting-edge technology for its online debut. This fusion of traditional artisanship with innovative digital tools not only elevates the storytelling aspect of the collection but also aims to establish a deeper emotional connection with the audience.
For those eager to explore and experience the Tinitus collection, the digital showcase will be available on Instagram until January 2021, following which it will transition to a dedicated website featuring an e-commerce platform. This transition will allow customers to browse and order couture and semi-couture designs by appointment, while limited-edition pieces will be available for immediate purchase, offering a seamless shopping experience that blends the physical and digital realms.
In embracing this season-less approach to fashion presentation, August Getty Atelier sets a new standard for the industry, demonstrating the power of creativity and technology to reshape the traditional fashion show format. The Tinitus collection stands as a testament to August Getty’s innovative spirit and his dedication to pushing the boundaries of fashion artistry.
To explore the Tinitus collection and indulge in the captivating world of August Getty Atelier, visit August Getty Atelier’s Instagram and stay tuned for the upcoming launch of the collection’s dedicated website.
