Edinburgh-based online fashion marketplace Atterley has recently made a significant addition to its team by welcoming Alexandra Shulman, the former editor of British Vogue, as a strategic adviser. With 25 years of experience leading one of the most prestigious fashion magazines in the world, Shulman brings a wealth of knowledge and expertise to Atterley. In addition to her role at Vogue, Shulman is also the author of a newly released book, ‘Clothes… and other things that matter’, showcasing her deep understanding of the fashion industry.
Atterley, founded by Mike Welch, is on a path of rapid growth and has ambitious goals to revolutionize boutique recruitment, engage with fashion brands, and expand its reach to consumers. Currently hosting over 250 independent boutiques on its platform, Atterley provides a vital platform for smaller retailers to compete with larger players in the market. The surge in online shopping during the lockdown period has led to a remarkable 200% increase in sales for Atterley, indicating its strong position in the industry.
To support its expansion into international markets, particularly the US, and enhance its marketplace technology, Atterley has launched a crowdfunding campaign with a target of £400,000. With just two weeks left, the campaign has already garnered over £356,000 from 159 investors, highlighting the confidence and support in Atterley’s growth strategy.
Alexandra Shulman expressed her enthusiasm about joining Atterley, praising the platform’s dedication to supporting independent boutiques, which she views as essential in the fashion landscape. She emphasized the importance of bridging the gap between online and physical retail experiences, a strategy that benefits both retailers and consumers alike. By providing quality and carefully curated fashion offerings at competitive prices, Shulman is excited to see more people engage with Atterley.com and discover its diverse selection.
The partnership between Atterley and Alexandra Shulman represents a significant milestone in the platform’s journey, showcasing its commitment to empowering independent boutiques and revolutionizing the fashion industry. With Shulman’s expert guidance and Atterley’s innovative approach, the platform is well-positioned for sustained success and growth in an ever-changing fashion environment.
For more information about Atterley and its collaboration with Alexandra Shulman, visit their official website here.
To learn more about Alexandra Shulman’s latest book ‘Clothes… and other things that matter’, check out the book’s page on Amazon here.
