Atlas for Men, a French outdoor wear company, has been steadily gaining recognition in the industry by targeting new international markets. Despite initially facing challenges due to an outdated style perception, the brand has experienced an impressive annual growth rate of 15% since its establishment in 1999. Operating in 11 countries, Atlas for Men achieved a revenue of €190 million in 2018, with a projected revenue of €215 million for the following year.
The success of Atlas for Men can be largely attributed to its adaptive approach to different markets and customer preferences. By offering affordable products and maintaining a classic range that resonates with consumers, the brand has successfully positioned itself among the industry’s top contenders. Noteworthy successes have been observed in markets such as Germany, the UK, and Russia, with plans for further expansion into eastern and northern Europe.
A key factor in Atlas for Men’s success is its meticulous strategy for international expansion. Prior to entering a new market, the company conducts thorough market research, develops tailored marketing plans, and engages with local media outlets. With a diverse team based in Paris, comprising employees from various nationalities, Atlas for Men effectively navigates the nuances of each market it enters.
In addition to its savvy international strategies, Atlas for Men has also demonstrated prowess in the digital arena. E-commerce sales currently contribute 30% to the brand’s total revenue, with ambitions to increase this figure to 50% by 2022. Emphasizing branding efforts, SEO optimization, and a mobile-first approach, Atlas for Men is actively enhancing its digital presence. This includes rebranding with a new logo, expanding its social media footprint, and collaborating with influencers specializing in outdoor activities.
Looking towards the future, Atlas for Men shows no signs of slowing down its expansion efforts. The brand is gearing up to enter new markets in Hungary, Sweden, and eventual targets include Canada and the US. With aspirations for global reach, Atlas for Men remains committed to its core values of adaptability, affordability, and timeless style, setting itself apart in the competitive outdoor wear market.
For more information on Atlas for Men’s international approach and success story, visit their official website. To learn about their latest collections and initiatives, follow them on Instagram.
