The luxury British car brand, Aston Martin, has made a significant move to strengthen its ties with the fashion industry. The company has appointed two prominent figures, Natalie Massenet and Marigay McKee, to its board of directors. Natalie Massenet, known as the founder of Net-A-Porter, brings her extensive knowledge of fashion and luxury to Aston Martin. Her expertise in convincing luxury brands to embrace e-commerce and her involvement with industry leaders make her a valuable addition to the company. Marigay McKee, with her experience at Harrods and Saks, adds another layer of fashion insight to the board.
This move not only contributes to Aston Martin’s recovery strategy in the ultra-luxury segment but also demonstrates the company’s commitment to gender equality in board representation. Furthermore, it amplifies the brand’s fashion credentials, raising speculation about its future plans under the leadership of major shareholder Lawrence Stroll, who has a fashion background.
Considering Ferrari’s recent venture into the fashion sector, it is not far-fetched to imagine Aston Martin following suit once its car recovery plan is fully implemented. While the brand already offers clothing and accessories in collaboration with Hackett, there is room for further expansion in the fashion realm.
The involvement of Natalie Massenet and Marigay McKee on the board sets a positive example for female representation in leadership roles and aligns with Aston Martin’s commitment to diversity and inclusion. It also signals a potential shift in the brand’s focus, aiming to establish itself as a premier luxury car brand worldwide. By leveraging the expertise of these fashion industry figures, Aston Martin can enhance its exclusivity and appeal to discerning consumers.
In light of billionaire Lawrence Stroll’s role in revitalizing Aston Martin, these appointments become even more intriguing. Stroll’s background as a fashion entrepreneur, introducing luxury brands to the Canadian market and spearheading European expansions, brings valuable expertise to the table. His investments in fashion brands and his wife’s involvement in the fashion business contribute to the fashion influence within Aston Martin.
As Aston Martin continues its recovery journey, it will be fascinating to witness the developments and synergies that emerge from its venture into the fashion world. This strategic move has the potential to position Aston Martin not only as a luxury car manufacturer but also as a formidable player in the fashion industry.
Useful Links:
1. Net-A-Porter
2. Harrods
