H&M Group’s Arket brand is diversifying its product range by introducing Klättermusen to its portfolio of brands, marking the first time Arket will offer external ready-to-wear items. This expansion is notable as it includes accessories and ready-to-wear pieces. The Klättermusen collection will be available for purchase this month on Arket’s webstore as well as in its flagship stores located in London, Amsterdam, Copenhagen, Gothenburg, and Stockholm.
Karl Johan Bogefors, the Brand & Communications Director of Arket, expressed his pride in incorporating the best products from other brands to complement their own collections. Bogefors claimed that including Klättermusen in their assortment was a natural decision, given that technical gear is an integral part of Arket’s design library. Both Arket and Klättermusen share a strong commitment to sustainability and high-quality Nordic design, making this collaboration a perfect fit.
For Klättermusen, the partnership with Arket presents a significant opportunity. Arket’s reputation and premium store locations across multiple countries provide an ideal platform to showcase their brand. Klättermusen, established in northern Sweden in 1975, is known for its meticulous production of mountaineering equipment and dedication to sustainable practices. While the brand traditionally appeals to climbers and adventurers, the exposure through Arket will introduce Klättermusen to a wider audience seeking their unique aesthetic.
The Klättermusen collection at Arket features a range of outerwear including jackets and vests, practical accessories like tote bags and cross-body bags, and essential basics like T-shirts. The collection highlights the brand’s distinctive elements such as accessory cords, reflective accents, and a vibrant color palette. All items are crafted using sustainable materials, aligning with the shared values of Klättermusen and Arket in terms of responsible production.
In conclusion, the inclusion of Klättermusen in Arket’s brand lineup is a significant development for both companies. It expands Arket’s offerings into the realm of ready-to-wear, while granting Klättermusen greater visibility and accessibility to a wider consumer base. With a shared emphasis on sustainability and quality, this partnership is a natural and promising collaboration for both brands.
Useful links:
1. Arket’s Klättermusen Collection
2. Klättermusen Official Website
