Aquazzura, the luxury footwear brand founded by Edgardo Osorio, has opened its new flagship store on New Bond Street in London. The three-storey townhouse building showcases the brand’s extensive range of products, including footwear, jewelry, bags, and homewares.
The store’s design was a collaboration between Dutch artist and interior designer Marie-Anne Oudejans and Edgardo Osorio himself. The exterior of the store features an elegant all-white facade, complemented by a black and white awning at the entrance and gold-topped columns. The combination creates a chic and sophisticated first impression.
Inside the store, a vibrant Mediterranean-inspired color palette of aqua, pink, and yellow is used, along with the brand’s signature stripe motif. This color scheme creates an atmosphere that is both lively and joyful, inviting customers to explore and discover the brand’s offerings.
Each floor of the store has its own unique color scheme and hand-painted decorations. The ground floor showcases Aquazzura’s exquisite footwear collection, with stunning nature-inspired details such as hand-painted palms, monkeys, and exotic birds. This floor is an immersive experience for shoe lovers, allowing them to appreciate and try on the brand’s beautiful creations.
Moving up to the first floor, visitors will find the handbag and jewelry collections. This floor is dedicated to showcasing the feminine side of Aquazzura, featuring a delicate and charming color palette with shades of pink. Shoppers will be delighted by the selection of luxurious handbags and elegant jewelry pieces.
The second floor of the store is dedicated to the Aquazzura Casa collection, which encompasses textiles, porcelain, and contemporary table accessories. This collection brings the brand’s passion for interior design and art de la table to life, offering customers the opportunity to create a complete lifestyle brand experience in their own homes.
Despite the challenges posed by the pandemic and the end of tax-free shopping for tourists, New Bond Street has maintained its reputation as a luxury destination. The decision to open the flagship store in this prime location is a testament to Edgardo Osorio’s strong connection to London, having studied at the London College of Fashion and Central Saint Martins.
Aquazzura’s commitment to producing high-quality, Italian-made products is evident throughout its collections. The addition of the Casa line reflects Osorio’s passion for interior design and his desire to create a brand that extends beyond footwear.
The opening of the Aquazzura New Bond Street boutique represents a significant milestone for the brand. Not only does it mark the expansion of its physical presence, but it also showcases the brand’s dedication to offering a diverse range of products to its customers. With its stunning design and luxurious offerings, the store is sure to become a must-visit destination for luxury shoppers in London.
Useful links:
– Aquazzura Official Website
– London’s Best Shoe Shops
