The Aura Blockchain Consortium, a platform specifically designed for the luxury industry and launched by renowned brands LVMH, Prada, and Cartier, has announced the appointment of Daniela Ott as its general secretary. Ott, a highly respected executive in the luxury sector, brings a wealth of experience and knowledge to her new role.
Ott’s academic background is impressive, as she holds a doctorate in Management and Consumer Behavior from Université Paris Dauphine, as well as an MSc in Management and Economics from the prestigious London School of Economics (LSE). With her strong educational foundation, Ott has proven her dedication to understanding the intricacies of the luxury market.
Prior to joining the Aura Blockchain Consortium, Ott spent an impressive 15 years at Kering, where she held various positions within different brands. Her roles included leading strategy and merchandising at Balenciaga and overseeing strategy at the Gucci Group. Ott’s expertise also extends to operational leadership, as she served as the chief operating officer of the Kering Luxury division and as CEO of Tomas Maier.
Ott boasts an extensive international background, having worked in major fashion hubs such as Paris, New York, and London. This exposure to diverse markets has undoubtedly shaped her ability to navigate the complexities of the global luxury industry.
The Aura Blockchain Consortium specifically highlighted Ott’s successful track record in building luxury brands, underscoring her value to the organization. Following her time at Kering, Ott went on to serve as CEO of Eden Being, a company owned by Oetker Luxury Hotel Collection. In 2019, she further demonstrated her passion for the industry by founding Agape Strategy Consulting, a consultancy dedicated to providing development guidance to established and innovative fashion companies.
With Daniela Ott’s appointment as general secretary, the Aura Blockchain Consortium has undoubtedly reinforced its commitment to fostering blockchain technology within the luxury industry. Ott’s unique blend of academic expertise, extensive industry experience, and demonstrated success in brand development make her a valuable asset to the consortium.
Useful links:
1. LVMH Official Website
2. Prada Official Website
