Spanish jewelry brand Apodemia has achieved remarkable success in the domestic market and is now setting its sights on global expansion. Since its establishment in 2013, the company has rapidly become one of Spain’s leading players in the jewelry sector. Now, with the intention of overcoming the challenges posed by the pandemic, Apodemia’s CEO Jaime Landeta is concentrating on solidifying the brand’s growth and venturing into international markets. In an interview with FashionNetwork.com, Landeta revealed the brand’s expansion plans, which include opening five new stores in Spain and establishing a presence in the Mexican market through Liverpool stores.
Apodemia’s expansion strategy is careful and discerning, with a dual emphasis on physical and online sales channels. Landeta clarified that the brand does not intend to extensively increase its physical retail presence, as online sales already constitute a significant proportion of the brand’s overall turnover. Instead, Apodemia aims to establish a strong online presence while maintaining physical stores to provide customers with reassurance and after-sales support. The CEO stressed the importance of creating visually appealing stores that embody the brand’s essence and offer a unique customer experience.
The thriving Spanish jewelry sector has generated new prospects for brands like Apodemia. Landeta highlighted the industry’s potential for growth, noting its considerable expansion in recent years. He emphasized the importance for brands to adapt to evolving consumer trends, as customers now seek jewelry that aligns with specific events and moments in their lives. To meet this shifting consumer behavior, Apodemia has diversified its product offerings beyond jewelry, now encompassing perfume, air fresheners, scented candles, and collections for babies and pets.
Despite the obstacles presented by the ongoing pandemic, Apodemia has experienced substantial growth, with an annual growth rate of 70%. The company anticipates closing out 2022 with a turnover of 7 million euros and plans to sustain this growth rate in the future. While Apodemia has already secured financing from minority partners for domestic endeavors, the brand remains open to new investments to support its international expansion. Landeta stressed the importance of patience and a long-term strategy in achieving successful internationalization.
For Landeta and his business partner Jimena von Knobloch, the essence of success lies in hard work and taking one step at a time. They attribute their growth and accomplishments to their ability to adapt to changing circumstances and their unwavering focus on meeting customer needs. Despite facing multiple crises throughout the years, the brand has demonstrated resilience and continual growth. As Apodemia looks towards the future, it aims to build upon its success and establish itself as a global contender in the jewelry industry.
Links:
1. Apodemia Official Website
2. Fashion Network
