https://www.youtube.com/watch?v=kbMqWXnpXcA
Not only does the music video visually captivate viewers, but it also serves as a powerful statement about art, fashion, and social issues. Beyonce and Jay Z, known collectively as The Carters, released a surprise song called “Apeshit” accompanied by a visually stunning music video filmed in the Louvre Museum. The video showcases a fusion of fashion and art, highlighting the couple’s commitment to various causes expressed in the song’s lyrics.
Fashion plays a significant role in the music video, with Beyonce donning outfits from renowned European fashion houses like Burberry, Versace, and Balmain, while Jay Z wears Dries Van Noten. The diversity of the outfits chosen aligns with the different messages conveyed by the song, ranging from opulent to minimalist, and ethnic to virginal. This blend of fashion aesthetics complements the cultural reinterpretation of iconic artworks featured in the video.
The use of famous artworks such as the Mona Lisa, The Winged Victory of Samothrace, and The Raft of the Medusa symbolizes the couple’s strong commitment to cultural equality, contestation of Donald Trump’s policies, and feminism. Beyonce’s choreography, performed alongside her dancers in front of The Coronation of Napoleon I and the Crowning of Empress Josephine, becomes a celebration of sovereign femininity. The stylistic choice of outfits, including Burberry leggings and a bra for Beyonce and tight and “nude” ensembles for the dancers, further enhances the celebration of the female body.
Another powerful moment in the music video is when the couple performs in front of the Grand Sphinx of Tanis, representing the strength and intelligence of the “power couple.” The juxtaposition of scenes taken from paintings and those depicting contemporary life advocates for the beauty and significance of the Black community.
Beyond the luxurious fashion brands worn by the couple, the song’s lyrics mention Lamborghini (“Lambo”), Patek Philippe, Colette, Alexander Wang, and Richard Mille, which symbolize power and success in the music industry. These references also serve to highlight the importance of pay parity. Additionally, the mention of Evisu, a Japanese artisanal house known for its exceptional denim textiles, pays homage to the God of prosperity.
The music video for “Apeshit” is a visual masterpiece that intertwines fashion, art, and cultural messages with precision. It serves as a testament to the couple’s influence and their dedication to advocating for equality and social issues.
Here are two links relevant to the article:
– Watch the full music video here
– Explore the Louvre Museum
