Luxury bags and accessories brand, Anya Hindmarch, is preparing to open a new boutique in the prestigious Burlington Arcade, located in the heart of Mayfair. The 120 sq ft store will be dedicated solely to the brand’s Labelled collection, which emphasises the art of organization.
The Labelled collection offers an array of cases, bags, pouches, and purses that are thoughtfully labelled to assist owners in staying organized. This collection is designed to be incredibly practical for various occasions, including travel, work, or simply keeping things in order at home. Key pieces from the collection include the Commuter tote, featuring labelled pockets both inside and out, the spacious 24-Hour Bag with numerous compartments, and the coveted In-Flight case. In addition, the collection also includes Vanity Kits, Make-up Pouches, and Lotions & Potions Pouches.
What distinguishes this collection is the use of regenerated Econyl, which is one of the most durable forms of recycled nylon, in the manufacturing process. This aligns perfectly with Anya Hindmarch’s dedication to sustainability and ethical fashion.
The decision to open a boutique in Burlington Arcade holds great significance for Anya Hindmarch. Known as a hub for luxury accessories, beauty, and jewelry brands, the arcade will provide a fitting setting for the fashion label. This historic landmark in London holds a special place in Hindmarch’s heart, as it is a place that celebrates craftsmanship and evokes childhood memories for her.
Trupti Shah, the Commercial and Marketing Director at Burlington Arcade, expressed her excitement about welcoming Anya Hindmarch to the retail community within the arcade. Shah firmly believes that the introduction of the brand will complement the existing retailers and enhance the arcade’s focus on craftsmanship, thereby offering customers a unique and fulfilling shopping experience.
The opening of this dedicated Labelled store marks an important milestone for Anya Hindmarch and presents a fantastic opportunity for the brand to further establish itself as a leader in the luxury bags and accessories market. With its whimsical charm, practicality, and sustainability-driven approach, the Labelled collection is set to resonate with customers who value both style and organization. Ultimately, Burlington Arcade is poised to become a must-visit destination for those in search of distinctive and high-quality accessories.
For more information, visit the Anya Hindmarch website: https://www.anyahindmarch.com
Learn more about Burlington Arcade here: https://www.burlingtonarcade.com
