Anya Hindmarch is once again set to dazzle attendees with an immersive installation for London Fashion Week. Building on the success of last year’s Chubby Cloud installation, the luxury designer label is unveiling the exciting Weave Project to coincide with the launch of the new Neeson Collection.
The Neeson Collection will unveil fresh designs in the form of lightweight hand-woven tote and cross-body bags, adding a modern twist to one of Anya Hindmarch’s iconic styles. The Weave Project, described as an “immersive art installation”, will be hosted at Brewer Street Car Park in London from February 16 to 19. Visitors can immerse themselves in a unique structure made from woven mesh, crafted by the renowned art collective Numen/For Use, and experience the brand’s creativity firsthand in 30-minute time slots.
In addition to the art installation, guests can indulge in a café and concept store featuring the latest designs from the Neeson Collection. Moreover, a range of pop-up events at Anya Hindmarch stores and retail partners will provide a personalized touch, allowing customers to customize their Neeson bags with hand-woven symbols, words, and initials.
Anya Hindmarch’s departure from traditional runway shows in recent years has paved the way for groundbreaking consumer experiences. From the immersive cloud motif installation at London Fashion Week to the eye-catching chubby heart balloons adorning iconic landmarks in the city, the brand’s innovative marketing approach continues to set trends in the industry.
With each new immersive installation showcased at London Fashion Week, Anya Hindmarch pushes boundaries and revolutionizes the fashion experience, solidifying its reputation as a pioneer in the industry.
For more information on Anya Hindmarch and the Weave Project, visit their official website here. To stay updated on London Fashion Week events, check out the official website here.
