Antoine Arnault Takes Center Stage in LVMH’s Journées Particulières Campaign

Antoine Arnault has taken center stage in LVMH’s highly anticipated Journées Particulières campaign, which allows the public to get a unique glimpse into the extraordinary ateliers of LVMH’s luxury houses. The event, held every two years, has been eagerly awaited since its last edition in 2018, as the global pandemic prevented the public from visiting these prestigious fashion houses. However, the wait is almost over, as the Journées Particulières is scheduled to return on October 14, 15, and 16, 2022, with 57 brands and 95 sites participating in the event.

To showcase the exceptional skills and expertise of the group’s employees, Antoine Arnault, the eldest son of LVMH’s CEO, has taken on the role of the face of the campaign. In an enchanting short film promoting the event, Antoine Arnault can be seen surreptitiously entering a Dior workshop to learn the intricate art of knitting a scapular stitch from the talented artisan known as “Béatrice”. This film not only reflects Antoine Arnault’s genuine passion for craftsmanship but also sheds light on the hiring challenges faced by luxury brands, including LVMH. In France alone, there are approximately 20,000 unfilled positions in the art and luxury trades.

The goal of the Journées Particulières campaign extends beyond showcasing the exceptional skills within the LVMH Group. It also aims to inspire and encourage the younger generation to pursue careers in the art and luxury industries. By opening the doors of their ateliers to the public, LVMH hopes to ignite a passion for craftsmanship and preserve traditional artisanal techniques. Visitors will have the unique opportunity to witness firsthand the dedication and precision that goes into creating luxury products.

Anticipated to be a remarkable experience, this year’s Journées Particulières event boasts the participation of 57 prestigious brands and 95 sites. From renowned fashion houses like Louis Vuitton, Dior, and Fendi to esteemed watchmakers like TAG Heuer and Hublot, the Journées Particulières offer a one-of-a-kind chance to explore the world of luxury craftsmanship.

Moreover, the Journées Particulières campaign goes beyond showcasing talent; it also emphasizes sustainability and social responsibility. LVMH is committed to reducing its environmental impact and supporting local communities through initiatives such as the “Carbon Footprint Challenge” and the “Giving Back Program.”

Antoine Arnault’s active involvement in the Journées Particulières campaign serves as a testament to his dedication to preserving and promoting the art of craftsmanship. As the CEO of Berluti and a member of the LVMH Board of Directors, Antoine Arnault understands the importance of nurturing talent and safeguarding traditional artisanal techniques.

The return of the Journées Particulières event in 2022 marks a significant moment for the LVMH Group and the luxury industry as a whole. It is a celebration of creativity, craftsmanship, and the rich heritage that defines the world of luxury. As visitors step into the ateliers of LVMH’s luxury houses, they will witness the passion and skill that go into creating the iconic products that have made the group a global leader in the luxury goods market. Whether it is a meticulously crafted handbag, a beautifully tailored garment, or an exquisite timepiece, the Journées Particulières offer an exclusive glimpse into the artistry and dedication that make LVMH’s luxury brands truly exceptional.

So mark your calendars for October 14, 15, and 16, 2022, and get ready to embark on an unforgettable journey into the extraordinary world of LVMH’s Journées Particulières. With Antoine Arnault at the forefront of the campaign, this year’s event promises to be an unparalleled experience showcasing the craftsmanship, innovation, and passion that define LVMH and its luxury brands.

To learn more about the Journées Particulières and the extraordinary craftsmanship behind LVMH’s luxury brands, visit the official website [link 1]. Additionally, for those interested in exploring career opportunities in the art and luxury industries, the website offers valuable resources and information [link 2].