Antler, a renowned luxury luggage brand with a legacy dating back to 1914, has been saved from administration by a firm under the ATR group. The joint administrators recently finalized the sale of Antler’s online retail business and assets to ATR, a company owned by fashion entrepreneur Michael Lewis. This strategic move comes following Antler’s unfortunate plunge into administration in May, a result of the travel restrictions set in place due to the global Covid-19 crisis. While the deal does not encompass Antler’s physical stores, it secures the brand’s presence in the online sphere.
Despite facing challenges amid the unprecedented circumstances brought on by the pandemic, Antler’s reputation for producing high-quality, dependable luggage and travel gear remains unwavering. As travel restrictions gradually lift, ATR’s ownership positions Antler for a thriving comeback and prosperous future.
Expressing his contentment with the successful transaction, Will Wright from KPMG commented, “We are thrilled to have finalized this agreement, ensuring the continuation of this iconic and esteemed brand.” These sentiments were mirrored by Amber Spencer-Holmes, Antler’s chief marketing officer, who highlighted the team’s determination and drive to forge ahead. Antler’s forthcoming fresh website launch signifies the brand’s confidence in its product development strategies and modern digital approach for sustained success.
Notably recognized as a global leader in the luggage industry, Antler’s suitcases have long been a fixture in top retailers such as John Lewis and Selfridges. With ATR at the helm, Antler is set to maintain its legacy of excellence in providing premium luggage and travel essentials to customers worldwide. The brand’s rich heritage and dedication to innovation distinguish it within the market, promising a bright and prosperous future ahead.
For more information about Antler’s history and product offerings, visit their official website here. To explore more about ATR and their portfolio of brands, you can visit their website here.
