Renowned for his edgy rock-chic aesthetic and signature asymmetric designs, Anthony Vaccarello has secured his position as creative director at Saint Laurent for another three years, according to insider reports. Taking the helm in 2016 after departing from Versus Versace, Vaccarello has been instrumental in propelling Saint Laurent’s growth, solidifying its status as the second-largest brand within the Kering portfolio following Gucci in terms of both scale and profitability.
Recent developments within the luxury fashion conglomerate Kering have led to speculation about potential changes in leadership, making Vaccarello’s contract extension a crucial point of stability for Saint Laurent. Amid the exits of stalwart designers like Stella McCartney and Tomas Maier, the brand’s commitment to continuity and progress is underscored by Vaccarello’s continued leadership.
His tenure has notably driven a remarkable surge in Saint Laurent’s revenues, marking a 25 percent increase last year, reaching a total of 1.5 billion euros. With momentum building, the brand is on track to surpass the 2 billion euro mark in annual revenues and has set its sights on achieving 3 billion euros in the long run.
Over the past seven years, under Vaccarello’s guidance, Saint Laurent has maintained robust double-digit growth, accelerating its retail expansion by inaugurating around 20 new stores annually. While recent revenue growth has stabilized after peak levels exceeding 70 percent, the brand remains a formidable player in the luxury fashion sector, staying true to its ethos of bold artistry and commercial success.
As Vaccarello prepares to unveil his latest collection at Paris Fashion Week, anticipation is high for his showcase alongside Hedi Slimane, the former Saint Laurent creative lead now at LVMH’s Celine, who will present his inaugural collection for the brand. Fashion enthusiasts eagerly await the distinctive creative perspectives and strategic vision of these industry powerhouses as they continue to shape the landscape of fashion and drive innovation in the sector.
For more information on Anthony Vaccarello and Saint Laurent, visit YSL Official Website and Vogue’s Saint Laurent Fashion Shows Page.
