Anine Bing, the popular female-led womenswear brand, has recently confirmed the successful completion of a $15 million Series A funding round. This funding marks a significant milestone for the company as it sets its sights on expanding its retail presence, enhancing its digital capabilities, investing in consumer analytics technology, and growing its team. Notably, key investors in this round include prominent names like Index Ventures, Greycroft Partners, and Felix Capital, known for their involvement with acclaimed brands such as Farfetch, Trunk Club, Glossier, and Goop.
Founded in 2012 by Danish model Anine Bing and her husband Nicolai Nielson, who now serves as the brand’s chief creative director and CEO, Anine Bing has rapidly risen to prominence within the fashion industry. The brand’s signature blend of timeless elegance with rebellious undertones has resonated with consumers, leading to its impressive growth and loyal social media following.
To celebrate its success, Anine Bing is gearing up for the launch of its second retail location in Los Angeles this month, with plans for two additional stores by the year’s end and expansion into international markets in 2019. Currently boasting a network of eight stores scattered across fashion capitals like New York, Paris, London, Berlin, Barcelona, and Madrid, Anine Bing is poised for continued growth on a global scale.
With the influx of capital from the Series A funding, Anine Bing aims to broaden its reach and connect with a broader audience of women worldwide, championing a message of empowerment, individuality, and authenticity. Anine Bing herself has expressed excitement about the brand’s mission to inspire women to embrace their unique identities and celebrates the diversity of its consumer base.
In conclusion, the Series A funding secured by Anine Bing represents a pivotal moment for the brand as it seeks to solidify its presence in the fashion industry. With plans for retail expansion, digital innovation, and international growth on the horizon, Anine Bing’s commitment to empowering women and fostering self-expression sets the stage for a bright and exciting future in the fashion world.
To learn more about Anine Bing’s journey and future plans, visit their official website here or follow them on Instagram for the latest updates here.
