Anine Bing, the fashion brand celebrating its 10-year anniversary, recently announced its exciting partnership with supermodel Irina Shayk as the new face of the brand. This collaboration comes at a crucial time for Anine Bing as the company strives to grow and expand its presence in the fashion industry. With the opening of a new store in the UK next month and the launch of their new Resort Collection, the brand is making strategic moves to solidify its position.
Irina Shayk will be featured in Anine Bing’s 2022 brand campaigns, showcasing both the popular Classics Collection and the debut of the label’s first-ever Resort Collection. Renowned fashion photographer Chris Colls has beautifully captured these campaigns, highlighting the brand’s timeless wardrobe staples and everyday essentials that can be worn year-round. From well-tailored suiting separates to elevated basics and stylish leather accessories, the Classics Collection offers a range of sophisticated pieces.
In the campaign images, Irina Shayk can be seen wearing various items from the collection, including the Mika Shirt, Eva Tank, Frances Jean in river blue, Colette Bag in black croco, Highland Sunglasses in gold, and Bree Dress in white. Additionally, the Resort Collection, set to launch in May, was photographed in Miami, Florida, and exudes a vacation-inspired vibe. This collection will introduce new seasonal categories like swimwear and ready-to-wear pieces perfect for a beach getaway.
Anine Bing’s decision to make Irina Shayk their brand ambassador perfectly aligns with their vision of combining sophistication and effortless style. Irina Shayk’s striking beauty and impeccable fashion sense make her the ideal choice to represent the brand’s luxurious yet accessible aesthetic. Through this collaboration, Anine Bing aims to reinforce its position as a leading fashion brand and captivate fashion enthusiasts worldwide.
This partnership not only marks a significant milestone for Anine Bing but also showcases their commitment to diversifying their offerings and expanding into new markets. By leveraging the star power and influence of a top supermodel like Irina Shayk, the brand hopes to generate excitement and attract new customers. This strategic move will undoubtedly contribute to the brand’s success and propel Anine Bing to new heights in the competitive fashion industry.
In conclusion, Anine Bing’s decision to sign Irina Shayk as the face of their brand for their 10-year anniversary is a smart and strategic move. This collaboration will help solidify their position in the fashion industry as they continue to grow and expand with the launch of their new Resort Collection. With Irina Shayk’s stunning beauty and impeccable fashion sense, she is the perfect ambassador to embody the brand’s sophisticated yet effortless style. This partnership will undoubtedly generate excitement and attract new customers, enabling Anine Bing to thrive in an ever-evolving fashion landscape.
Useful links:
– Anine Bing Official Website
– Anine Bing Instagram Page
