The ANDAM competition, which is known for recognizing and supporting emerging talents in the luxury industry, has revealed exciting new updates for its 2022 edition. This prestigious event in the fashion sector has recently launched its call for applications and introduced some exclusive developments. One of the most significant changes this season is the appointment of Bruno Pavlovsky, the President of Chanel’s fashion activities, as the sponsor and president of the competition. This collaboration will provide the winners with invaluable guidance and support in the artistic and strategic growth of their brands for a whole year.
Previously, ANDAM already offered four awards, including the Grand Prix de l’Andam with €300,000 in funding, the Pierre Bergé Prize worth €100,000, and the Fashion Accessories Prize and Innovation Prize, both granting €50,000. However, this year, a new addition has been made with the establishment of the Special Jury Prize, offering a financial contribution of €100,000. This increase in prize money brings the total sum awarded by ANDAM to an impressive €600,000, highlighting the competition’s significant impact on the industry.
Furthermore, the 33rd edition of ANDAM is delighted to welcome two new patrons, Instagram and MyTheresa, who will be joining the ranks of traditional partners such as Balenciaga, Kering, LVMH, the Ministry of Culture, and the Galeries Lafayette. This inclusion of digital giants underscores ANDAM’s commitment to adapting its platform to the digital era. Instagram and MyTheresa will play a crucial role in enhancing the online visibility of the competition’s winners, ensuring their work reaches a broader audience.
Interested candidates can easily submit their applications online until March 31st, taking advantage of the opportunity to receive recognition and support from industry leaders and secure substantial funding to further their careers in the luxury sector.
Useful links:
1. ANDAM Official Website
2. ANDAM on Instagram
