Amiri, the rapidly growing fashion label hailing from California, has recently announced the appointment of Adrian Ward-Rees as its new CEO. Ward-Rees, formerly a Senior Vice President at Burberry and a managing director at Dior Homme, will assume his new role on April 1, 2023. This transition marks the passing of the torch from founder Mike Amiri, who has held the positions of CEO and creative director since the brand’s inception in 2014.
Drawing from over three decades of experience in the fashion and luxury goods industry, Ward-Rees is expected to bolster and fortify Amiri’s existing business operations while exploring fresh opportunities for expansion. Guided by his leadership, the brand seeks to maintain its identity as a purveyor of California luxury and enhance its global prominence. In an official statement, Amiri expressed unwavering confidence in Ward-Rees’ expertise and his potential to drive the brand’s ongoing growth.
Amiri has undergone remarkable expansion since its establishment, captivating a devoted following among actors and musicians based in Los Angeles. In 2019, Renzo Rosso, the founder of Diesel, acquired a minority stake in Amiri through his holding company, OTB Group, which also boasts brands like Diesel, Maison Margiela, Jil Sander, and Viktor & Rolf. As a result, Amiri has ventured into diverse locations, including Chicago, Dubai, and Aoyama, Tokyo, where it has established its boutiques. Last June, the brand made its debut in Europe, participating in the menswear season of Paris Fashion Week.
Ward-Rees expressed his excitement at joining Amiri and lauded the brand’s exceptional ability to connect with youth culture and modern luxury. He eagerly anticipates driving further business growth, expanding the brand’s retail presence, and aligning new categories with the unique Amiri universe.
With the arrival of Adrian Ward-Rees, Amiri sets its sights on continuing its upwards trajectory in the fashion industry, seamlessly merging its California luxury identity with innovation and elegance. As the brand expands globally, it strives to captivate the attention of fashion enthusiasts worldwide.
Useful links:
– Amiri Official Website
– OTB Group Official Website
