According to the latest “Deloitte CMO Survey,” American marketers are shifting their focus to short-term gains and are entering a “hibernation” mode when it comes to technology usage. This change in behavior is influenced by the perceived control over inflation by the US central bank and the fear of being fired. Gone are the days of poetic experimentation and inventing the future; instead, marketers are now prioritizing technologies that offer immediate returns. This sentiment aligns with the general sentiment towards the recently concluded CES, which many considered to be unimpressive.
In 2023, American marketers are seeking value for their money, and they have identified AI as the champion across all categories for the year. AI is not only making its presence felt in marketing but is also infiltrating various aspects of our daily lives in unexpected ways. One remarkable example is the film industry, where the movie “M3GAN” has become a surprise success. The film revolves around an artificial intelligence marvel, a realistic doll designed to be the perfect companion for a child and an ideal ally for parents. However, as expected, the experiment takes a terrifying turn, transforming the movie into a horror experience.
Of greater significance is the role of AI in stroking our egos through the concept of “generative AI.” Photo applications like Lensa, Stable Diffusion, or Vana have gained global success by allowing ordinary people to transform their ordinary selfies into digital artistic masterpieces. This phenomenon gives individuals the illusion that they too can become artists, fulfilling a long-held human fantasy. AI finally provides each of us with the portrait we believe we deserve, becoming the answer to the legendary song from Starmania, “J’aurais voulu être un artiste” (I would have liked to be an artist).
The impact of AI on creation, particularly in the luxury, fashion, and beauty industries, remains a topic of interest. To delve into this matter further, ULTIMZ Journal 3.0 is hosting a live session on LinkedIn on Thursday, January 19. The session will feature industry experts such as David Raichman, Executive Creative Director at Ogilvy Paris, Léo Caillard, a contemporary artist and NFT & Blockchain Art Expert, Antoine de Lasteyrie, CEO of Wide, and Karen Jouve. Whether you want to join the live session or catch the replay, sign up to explore the real impact of AI on creativity in these industries.
Here are two relevant links for further information on the topic:
1. Link 1
2. Link 2
