Jane Hebden, a talented watch and jewellery designer, is preparing to unveil her new brand, Amelia Scott. The brand, which will launch next month, offers a captivating collection of affordable jewellery and accessories that reflect Hebden’s personal style.
Established by Hebden in the autumn of last year, Amelia Scott has quickly garnered attention within the industry. Her talent and potential were recognized in 2020 when she was named one of Retail Jeweller’s 30 Under 30 Rising Stars.
What distinguishes Amelia Scott from other brands is Hebden’s unique and bold approach to design. In an industry dominated by minimalist trends, she embraces vibrant and colorful pieces that radiate personality. For Hebden, accessories should be an extension of one’s individual style and a source of joy, rather than mere additions to an outfit.
The debut collection of Amelia Scott draws inspiration from vintage aesthetics, vibrant colors, and sparkling embellishments. Prices for the jewelry pieces range from £69 to £159 and primarily use recycled sterling silver. Each piece is adorned with colorful cubic zirconia, adding a touch of glamour and playfulness.
In addition to jewelry, Amelia Scott also offers “statement scrunchies,” starting at £20. The scrunchies can be paired with the jewelry, allowing customers to create unique and eye-catching looks.
All of Amelia Scott’s products are designed in London and handmade in the UK. Each item is meticulously packaged in branded gift-worthy boxes, making them ideal for special occasions or self-indulgence.
Hebden ensures that her collection is both versatile and collectible. The pieces are curated in a way that allows customers to mix and match, affording endless possibilities for styling. With a clear guide on what can be worn together, the brand makes it easy for customers to create coherent and fashionable looks.
Hebden’s journey in the design industry has been unconventional. Instead of following a traditional career path, she briefly attended university before joining Olivia Burton in digital marketing. She later transitioned into the design team, eventually becoming one of the senior creatives. This unique background gives her the ability to bring a fresh and innovative perspective to Amelia Scott.
Hebden’s main motivation for launching Amelia Scott was to share her love for colors and the joy they bring. She discovered her most vibrant and cheerful self during and after lockdown, realizing that wearing bold hues significantly improved her mood. With Amelia Scott, she aims to spread that joy to others and inspire them to embrace the power of color in their everyday lives.
The launch of Amelia Scott marks an exciting new era in the realm of affordable jewelry and accessories. With Hebden’s unique design approach and passion for vibrant colors, the brand is certain to make a memorable impact. Customers can anticipate discovering versatile and collectible pieces that allow them to express their individual style and infuse a playful touch into any outfit.
Useful Links:
– Amelia Scott Official Website
– Retail Jeweller’s 30 Under 30 Rising Stars
