Amazon has introduced a new feature called Buy With Prime, which is set to revolutionize the e-commerce landscape. Currently only available to merchants using Fulfillment by Amazon (FBA), this feature allows third-party websites to offer Prime shopping benefits to their customers. Throughout the year, Amazon plans to expand the offering to include more participants, even those not selling on Amazon or using FBA.
Buy With Prime opens up new possibilities for millions of Prime members in the US. Now, they can shop directly from merchants’ online stores and enjoy the same benefits they would receive when shopping on Amazon. This includes fast and free delivery, easy checkout, and free returns on eligible orders. On merchant websites, Prime members will see the Prime logo and delivery promise on eligible products.
According to Peter Larsen, Amazon’s VP of Buy With Prime, this new feature is a game-changer for merchants. It allows them to offer Prime shopping benefits on their own direct-to-consumer online stores, helping them to build customer relationships and brand loyalty. Larsen also emphasized the conversion-driving benefits of fast and free shipping.
For merchants already utilizing FBA, integrating Buy With Prime into their online stores is a breeze. Their inventory is already stored in Amazon fulfillment centers, making implementation seamless. The pricing structure for this feature includes a service fee, payment processing fee, and fulfillment and storage fees calculated per unit. There are no fixed subscription fees or long-term contracts required, making it a flexible option for merchants.
Overall, Buy With Prime expands the reach of Prime benefits beyond Amazon’s platform. It offers merchants the opportunity to enhance their customer experience and drive sales. As more merchants are invited to participate, the impact of this feature on the e-commerce landscape is expected to grow significantly.
For more information on Buy With Prime and how it can benefit merchants, visit:
1. Amazon’s official Seller Central page on Buy With Prime
2. Forbes article on the impact of Buy With Prime on merchants
