The British Fashion Council and Amazon Fashion have recently embarked on an exciting partnership for a special collaboration during London Fashion Week. This collaboration not only showcases Amazon’s increasing interest in luxury fashion but also aims to support emerging designers impacted by the current pandemic.
Part of the larger Amazon Fashion Connects project, which spans across mainland Europe, this collaboration is a strategic move to provide a platform for small and medium-sized British labels to present their collections and brand narratives to Amazon’s vast customer base. By leveraging Amazon’s efficient fulfilment operations, designers participating in this initiative can reach a wider audience and grow their businesses.
The Amazon Fashion x London Fashion Week digital storefront is not limited to the UK market, as it is accessible to shoppers in Germany, France, Italy, and Spain as well. This expansion offers participating brands the opportunity to showcase their creativity to millions of potential customers across Europe.
Notable brands taking part in this collaboration include Preen, Les Girls Les Boys, Grenson, De La Vali, Kat Maconie, Teija, 1×1 Studio, Ponder.ER, and Olubiyi Thomas. The storefront will also feature the popular BFC/Bags of Ethics Great British Designer Face Coverings, which were launched a few months ago.
John Boumphrey, the VP of Amazon Fashion Europe, commended the British Fashion Council’s dedication to supporting designers during these challenging times. He emphasized Amazon’s commitment to the fashion industry and expressed enthusiasm for the impact that the new London Fashion Week digital storefront will have on both established brands and independent designers.
In conclusion, the collaboration between Amazon Fashion and the British Fashion Council for London Fashion Week serves as a positive step towards supporting the fashion industry and providing exposure to talented designers in the UK and Europe.
For more information on the Amazon Fashion x London Fashion Week collaboration, visit London Fashion Week and Amazon Fashion.
