Amazon Europe’s Luxury Stores has joined forces with high-end resale platform Hardly Ever Worn It (HEWI) to bring customers a carefully curated selection of pre-owned luxury items. This collaboration marks a significant milestone for HEWI as it establishes a presence on the popular online platform, enabling customers in the UK, Germany, France, Italy, and Spain to explore and purchase pre-owned designer fashion, accessories, and jewelry. HEWI ensures the utmost quality of each item by implementing a rigorous pre-screening process. This partnership exemplifies Amazon Europe’s Luxury Stores’ dedication to innovation and engaging with a diverse customer base, all while offering accessible luxury.
As a way to commemorate the collaboration, Amazon has launched a captivating campaign titled “Luxury finds, loved before.” The campaign features models Ikram Abdi and Noel Capri, showcasing the desirable luxury brands available on HEWI. Renowned photographer Ben Weller captured the beauty of these pre-owned pieces in a lush garden setting, with styling by Ashlee Barrett-Bourmier.
CEO of HEWI, Tatiana Wolter Ferguson, expressed their commitment to making high-end circular fashion accessible to a wider audience. By joining forces with Amazon, HEWI gains access to a global marketplace, enabling more individuals to embrace the joy of resale.
With its entry into the resale market through this partnership with HEWI, Amazon Europe’s Luxury Stores expands its offerings and grants customers a broader range of choices when it comes to luxury fashion. This move aligns perfectly with the rising sustainability trend and the growing desire for conscious shopping. As the popularity of pre-owned luxury items continues to soar, Amazon recognizes the opportunity to cater to the evolving needs and preferences of its customers.
Useful links:
1. Amazon UK
2. Hardly Ever Worn It
