The latest issue of L’Époque du Monde features a thought-provoking cover story titled “Alone Together,” shedding light on the alarming epidemic of loneliness that has been exacerbated by the Covid crisis, particularly among city dwellers in the Western world. Startling statistics from France reveal a significant increase in the percentage of individuals feeling alone, soaring from 10% in 2020 to a staggering 29% in 2022. Unsurprisingly, Generation Z appears to be the most affected age group, struggling to forge meaningful connections and experiencing a lack of “living together.”
Drawing inspiration from Luc Ferry’s recent book “La frénésie du bonheur,” it becomes evident that society plays a part in promoting a narcissistic culture that encourages individuals to prioritize personal happiness at the expense of interpersonal relationships. Ferry contends that we have been urged to “leave each other alone” and embrace a self-centered mindset. This unsettling trend is intriguingly mirrored in the latest Louis Vuitton campaign, lensed by photographer Ethan James Green, which explores the myth of the Parisian woman against the backdrop of iconic spots in the city.
Louis Vuitton’s campaign captures the attention with its portrayal of muses Deepika Padukone, Elaine Zhong, Hoyeon Jung, and Léa Seydoux seemingly trapped in a state of isolation, as if ensnared within the confines of a lockdown. The luxury brand subtly presents its clients as elegant, yet solitary Narcissuses, reflecting the contemporary obsession with instant gratification and the pursuit of fleeting happiness. This artistic depiction serves as a poignant symbol of the consequences of our collective frenzy for immediate gratification – being alone, together.
In conclusion, the concept of “Alone Together” has emerged as a pressing contemporary issue highlighted by the latest edition of L’Époque du Monde. The Covid crisis has exacerbated the epidemic of loneliness among city dwellers, resulting in a sharp increase in the number of individuals feeling isolated, particularly among Generation Z. Luc Ferry’s exploration of society’s encouragement of narcissism further adds to this discourse, emphasizing the detrimental effects on our ability to foster genuine connections. The Louis Vuitton campaign, which captures the essence of this phenomenon, presents a captivating visual representation of the pursuit of happiness at the expense of social bonds. This thought-provoking narrative serves as an illuminating reminder of the intricate relationship between our societal values and the epidemic of loneliness.
Useful Links:
1. Psychology Today – The Loneliness Epidemic
2. Forbes – How to Make Friends as an Adult
