Allbirds, the sustainable footwear brand beloved for its wool shoes, has officially arrived in the UK with the opening of its first store in Covent Garden. Measuring an impressive 1,600 sq ft and located at 121-123 Long Acre, the store was meticulously designed by Allbirds’ in-house team and the renowned design firm, XYZ. Since its inception, Allbirds has garnered widespread acclaim in the retail industry, having sold over a million pairs of shoes in less than two years. Although the brand currently only boasts permanent retail locations in New York and San Francisco, it recently captivated Canadian consumers with a successful pop-up store in Toronto.
The new Covent Garden store, nestled within The Mercers’ Company-managed estate, will introduce Londoners to Allbirds’ collection of eco-friendly sneakers and casual shoes. Allbirds takes pride in delivering what they tout as “the world’s most comfortable shoes,” positioning itself as a coveted addition to the youthful and trendsetting Covent Garden locale.
Allbirds indicates that Covent Garden was the strategic choice for their inaugural European store, underlining the brand’s belief in the importance of physical retail outlets. By providing a space where customers can experience their products firsthand, Allbirds is determined to provide a unique and hands-on shopping experience. The brand places immense value on enabling customers to personally perceive the comfort and craftsmanship of their shoes, underscoring the essence of real-world interaction in the era of digital transactions.
The emergence of Allbirds in Covent Garden enriches the diverse array of renowned UK and international brands on Long Acre, including the likes of Reiss, Levi’s, Calvin Klein Underwear, and Russell & Bromley. The escalating popularity of environmentally-conscious brands such as Allbirds signals a significant shift towards ethical consumer practices and sustainable fashion choices. As Allbirds embarks on expanding its global presence, the Covent Garden boutique represents a noteworthy milestone in the brand’s quest to render comfortable, chic, and eco-friendly footwear accessible to a broader audience.
To explore Allbirds’ premium range of sustainable footwear in the UK, visit their Covent Garden store at 121-123 Long Acre or check out their official website here.
Learn more about The Mercers’ Company and its portfolio of properties in Covent Garden by visiting their website here.
