Allbirds, a trailblazer in the sustainable footwear industry, is making major moves in the world of fashion by launching its EU website and expanding into Europe. This exciting development will now bring Allbirds’ environmentally friendly products to 12 new countries, indicating a significant evolution for the brand. Following a successful debut in the UK with a physical store in London’s Covent Garden, Allbirds is now reaching out to a wider European audience through their online platform.
While Allbirds currently does not have brick-and-mortar stores in mainland Europe, the decision to enter new markets was fueled by the growing demand for their products from consumers across European countries. This strategic move comes on the heels of a recent $50 million funding round, led by major investors like T Rowe Price, Fidelity, and Tiger Global, propelling Allbirds’ total funding to $75 million and valuing the company at $1.4 billion.
The direct-to-consumer business model embraced by Allbirds has been pivotal in shaping their expansion strategy. By carefully analyzing customer feedback and sales data, the brand has been able to pinpoint key markets for growth. Mainland Europe has already shown great promise, accounting for over 10% of the traffic on the UK website. Despite not shipping to Europe until now, Allbirds has already caught the attention of many European consumers.
Beyond its European conquest, Allbirds is also making significant progress in other international markets. The brand recently inaugurated two retail stores in China, adding to their existing establishments in the US and the UK. With plans underway to open a store in Berlin later this year, Allbirds is solidifying its presence in Europe and strengthening its global footprint.
Furthermore, Allbirds is unwavering in its commitment to sustainability, leveraging its growth to foster positive environmental change. Through ramping up operations, the brand is striving to enhance its efforts in advocating for a more sustainable fashion industry. As Allbirds continues to expand worldwide, its steadfast dedication to sustainability serves as a solid groundwork for its future prosperity and impact.
For more information on Allbirds’ sustainable practices and latest products, you can visit their official website here. To stay updated on their European expansion journey, check out their EU website here.
