American footwear brand Allbirds is accelerating its growth in the UK market with plans to open new stores in London and other major cities. This decision comes on the heels of a successful launch in Covent Garden just a year ago. Allbirds has quickly captured the attention of conscious fashion consumers by offering stylish and comfortable shoes made from recycled materials and responsibly-sourced fibers.
Sandeep Verma, the managing director of Allbirds in Europe, highlighted the brand’s impressive expansion since its UK debut in July 2018. The opening of Allbirds’ flagship store in London marked the beginning of its global journey, with a significant presence in 13 European countries.
While online sales have been a major driver of growth for Allbirds, the brand understands the value of physical retail locations. These stores serve as a platform for customers to engage with the products and receive guidance from knowledgeable staff. Verma emphasized the pivotal role of stores in the brand’s overall growth strategy, noting that they offer a one-of-a-kind shopping experience where customers can try on shoes, feel the materials, and delve deeper into the brand’s mission.
The London store has received positive feedback from customers, boasting strong sales performance and high return rates. Allbirds, founded in 2014 in the US, has been likened to the “Apple of shoe companies” for its trailblazing products and unwavering commitment to eco-friendliness. The brand achieved a valuation of over $1.4 billion in 2018 following a successful fundraising round that raised $50 million.
Looking forward, Allbirds is primed to further expand its footprint in the UK by opening additional stores in London and other key cities. With the growing importance of ethical consumerism, Allbirds’ emphasis on sustainability and comfort has solidified its position as a frontrunner in the footwear sector. By melding innovative designs with ethical practices, Allbirds is paving the way for a new era of socially responsible fashion brands.
For more information on Allbirds and its sustainable practices, visit the official website here. To stay updated on Allbirds’ latest collections and store openings, follow them on Instagram here.
