Fashion brand Alice + Olivia by Stacey Bendet has recently opened its first standalone store in the UK, located in London’s prestigious Mayfair district. This flagship store, the brand’s 18th international retail location, perfectly complements its existing 25 stores in the US. The store not only showcases Alice + Olivia’s renowned ready-to-wear collection but also features its collaboration with British kidswear brand Dotty Dungarees.
Occupying a historic building on Bruton Street, the store spans 2,000 square feet. True to the brand’s whimsical style, the store boasts a hand-painted black and white floor, a vintage Venetian glass chandelier, and antique glass display cases. The opulence of the space is enhanced by bold brass hardware and custom mid-century modern furniture adorned with colorful hand-embroidered flowers. The fitting rooms, decorated with floral drapery in shades of crimson, green, and blue, have a bold and playful atmosphere. The dressing rooms feature quirky emerald green seats sourced from up-and-coming interior designers. A skylight at the rear of the shop frames a floor-to-ceiling rose plaster art installation created by London-based artists Nina Tillett and Gareth Knowles.
Stacey Bendet, the founder and creative chief of Alice + Olivia, expressed her excitement about the new store opening in London, emphasizing that the brand had been searching for the perfect location for several years and finally found it on Bruton Street. Bendet described London as one of her favorite cities, highlighting the energy of the women, the elegance of the architecture, and the rich cultural history that permeates every corner of the city.
The opening of the Alice + Olivia store in Mayfair reflects the brand’s commitment to its global expansion strategy. With its unique and whimsical aesthetic, Alice + Olivia is set to capture the hearts of fashion-forward consumers in the UK. As the brand continues to make a name for itself worldwide, it remains dedicated to providing customers with distinctive and playful designs that seamlessly blend luxury and creativity.
Useful links:
– Alice + Olivia Official Website
– Dotty Dungarees Official Website
