Alexander McQueen, the renowned luxury brand, has decided to once again break away from the conventional fashion week schedule. While other brands within the Kering portfolio, such as Gucci and Bottega Veneta, have chosen to return to Milan Fashion Week this season, Alexander McQueen, helmed by designer Sarah Burton, has opted to continue showcasing its upcoming collection outside of the official calendar.
The fashion house recently announced that it will unveil its Fall/Winter 2022-23 collection on March 15 in New York, one week after the conclusion of Paris Fashion Week and the series of women’s ready-to-wear shows. While there are no specific details about the event, Alexander McQueen has confirmed that it will be an in-person show, signaling a return to the physical catwalk after relying on digital presentations during the pandemic.
Before March 2020, Alexander McQueen traditionally presented its collections in Paris. However, due to the global health crisis, like many other fashion brands, the brand turned to digital formats, incorporating film showcases shot in England. It wasn’t until last October that Alexander McQueen made a comeback to the physical catwalk, staging a show outside of the official calendar. The innovative setting featured a transparent dome on the tenth floor of an East London warehouse, theatrically positioned between heaven and earth.
This decision to deviate from the customary fashion week schedule is emblematic of Alexander McQueen’s non-conformist spirit, reminiscent of its late founder, Alexander McQueen. By opting to showcase its collection in a different manner, away from the chaotic fashion weeks, the brand has the opportunity to create a more intimate and unique experience for its audience.
Although the brand has not disclosed specific reasons behind this decision, it is evident that Alexander McQueen is embracing its own individual path and narrative within the fashion industry. By steering away from the norm, the brand can maintain its distinct identity and make a bold statement about its creative vision.
In an ever-evolving industry, it is refreshing to witness a brand like Alexander McQueen challenging the status quo. The upcoming show in New York is bound to generate great anticipation, as fashion enthusiasts and industry insiders eagerly await the unveiling of the brand’s latest collection. With its history of pushing boundaries and reputation for breathtaking craftsmanship, Alexander McQueen is sure to deliver another powerful and unforgettable fashion moment.
Useful Links:
– Official Alexander McQueen Website
– Vogue’s Fashion Show Coverage
