Alexander McQueen, the renowned luxury fashion brand, has recently ventured into the realm of luxury home fragrances with the introduction of its exquisite candle collection. This strategic move follows the acquisition of fragrance brand Creed by McQueen’s parent company, Kering Beauté, indicating the brand’s ambitious aims in the fragrance sector. While McQueen has not previously delved into homewares, the launch of the candle collection signifies a momentous step forward for the luxury label.
The candle collection comprises three scents that encapsulate the essence of the McQueen brand. Inspired by the interplay between light and darkness, innovation and tradition, and strength and fragility, each scent was developed by a different perfumer who was given the creative freedom to interpret the distinct codes of McQueen. The end result is a trio of captivating fragrances: Ghost Flower, a captivating fusion of fresh freesia and peony with earthy patchouli; Pagan Rose, a delicate blend of wild rose and earthy peat; and Savage Bloom, which showcases the intoxicating notes of tuberose and oud.
Beyond the alluring fragrances, the packaging of the candles is equally as extraordinary. Embracing the brand’s commitment to storytelling, the candles are encased in sleek, egg-shaped black lacquered glass, crowned with a lid made of silver, dark, or gold metal. The delicate glass is safeguarded by a mycelium shell and presented in an elegant wooden crate, resulting in a visually striking and sophisticated presentation.
The candles themselves are crafted using a combination of black mineral waxes and rapeseed wax, ensuring a premium and long-lasting scent experience. However, this opulence comes at a price, with each candle retailing for £295.
Through this expansion into the luxury home fragrances segment, Alexander McQueen exemplifies its dedication to providing its discerning clientele with a holistic lifestyle experience. The candle collection not only allows customers to engage with the brand through the power of scent but also adds a touch of refinement and elegance to their homes. As the fragrance sector continues to thrive, it will be fascinating to observe how Alexander McQueen’s venture into this market contributes to the brand’s overall growth and success.
Useful links:
1. Alexander McQueen Candle Collection
2. Kering Beauté Fragrance Brands
