For the fourth time, Alexa Chung, model and it-girl, has been chosen as the face of Longchamp. This avant-garde campaign was shot in the prestigious Wynwood neighborhood of Miami for the brand’s Fall 2015 campaign. Since the Spring-Summer 2014 season, Alexa Chung has been closely associated with Longchamp, acting as their brand ambassador.
This new campaign aims to rejuvenate the image of the Longchamp brand, capturing a youthful and innovative spirit. The photoshoot took place in Wynwood, a beloved location known for its colorful graffiti adorning the walls of avant-garde art galleries. These unique settings perfectly embody the new products that will be showcased by the iconic brand in the upcoming autumn season.
The campaign featuring Alexa Chung is set to be released in August, with a film scheduled to be shown on September 8th on the brand’s website and social media platforms.
In this campaign, photographer Max Vadukul has focused on two main visuals. The first features Alexa Chung wearing a leather mini-skirt and jacket while proudly showcasing the Le Pliage Héritage Mini bag. This miniature version of Longchamp’s it-bag is the highlight of the campaign.
The second image reveals Chung in a dress with graphic patterns, accessorized with the Le Pliage Héritage bag in a rectangular shoulder bag version. The Pliage Héritage bag takes center stage in this campaign. Longchamp is introducing a miniaturized version of their “star” bag for the Autumn 2015 season. The colors and design of the bags beautifully complement the vibrant backdrop of Wynwood. This campaign showcases the Pliage bag in a younger, fresher, and more colorful version – perfectly aligned with the target audience and the current fashion trends.
Alexa Chung has expressed her admiration for Longchamp in the past, particularly emphasizing their collaborations with talented artists. She appreciates Longchamp’s commitment to art and describes her relationship with the brand as pleasant and enriching. Given this positive rapport, it is highly likely that we will see Alexa Chung in future campaigns for Longchamp.
Useful links (if applicable):
– Longchamp Official Website
– Alexa Chung’s Instagram
