Alain Némarq, the CEO of renowned French jewelry Maison Mauboussin, is currently in talks to potentially become the majority owner of the brand. With a 15% stake in the company, Némarq recently announced to AFP that exclusive negotiations are underway with Mauboussin’s holding company in order to secure a majority interest.
Founded in 1827, Mauboussin has a rich history as a family-operated business before being acquired by Swiss entrepreneur Dominique Frémont in 2002, coinciding with Némarq’s appointment as CEO. As it stands, Némarq holds a 15.7% share in the company, while Frémont, through his DPF holding company, maintains control of the remaining 84.3%.
In a formal statement released recently, it was revealed that Alain Némarq is actively engaged in exclusive discussions with DPF Holding, the parent company of Mauboussin, with the goal of acquiring a majority stake in the esteemed jewelry house. While specific financial terms of the deal have not been disclosed, these exclusive negotiations mark a significant milestone for the brand.
Under Némarq’s leadership since 2002, Mauboussin has undergone a successful restructuring that has propelled the brand to a revenue of €75 million in 2018. With around sixty boutiques and retail spaces situated across France, the maison has established a strong foothold in the market.
An industry trailblazer, Mauboussin, under Némarq’s direction, made headlines for openly displaying the prices of its products in advertisements, a move that was unheard of in the luxury jewelry sector. This innovative approach, coupled with high visibility campaigns including those in the Paris underground, has distinguished Mauboussin in the competitive landscape.
Catering to a discerning clientele seeking a blend of timeless elegance and contemporary sophistication, Mauboussin boasts an annual sale of approximately 60,000 pieces of jewelry and close to 25,000 watches. The brand’s introduction of a high jewelry collection in 2017 further underscored its design prowess and craftsmanship.
In a strategic pivot four years ago, Mauboussin initiated the reshoring of its production processes back to France and Europe, aiming to reduce reliance on Asian manufacturing centers. Némarq’s decision to relocate 98% of jewelry production, with over 70% now in France, represents a concerted effort to enhance operational efficiency and elevate product quality.
In an interview with AFP in October 2018, Némarq highlighted the strategic significance of this production relocation, citing advantages such as enhanced service, reduced logistical costs, and faster time to market. This repositioning solidifies Mauboussin’s dedication to excellence and innovation, positioning the brand as a frontrunner in the dynamic luxury jewelry domain.
To find out more about Mauboussin and its CEO Alain Némarq, you can visit their official website here. Additionally, for the latest news and updates on the luxury jewelry industry, you can check out relevant articles on Luxury Daily’s website here.
