Akris. Fashion. selbstverständlich

Akris, the renowned fashion brand, is currently hosting a remarkable exhibition in Zurich titled ‘Akris. Fashion. selbstverständlich’ to celebrate its centennial. The exhibition showcases the unique talent of Albert Kriemler, the creative force behind Akris, for collaborating with fine artists and incorporating their work into his designs.

Founded in 1922 by Albert’s grandmother, Alice Kriemler-Schoch, Akris still operates in the same building she purchased 80 years ago. Located in St. Gallen, Switzerland, the brand’s identity is deeply connected to the production of guipure lace, a significant material in fashion.

Held at the prestigious Museum für Gestaltung, the exhibition is divided into 10 chapters, each highlighting different collaborations and partnerships pursued by Albert over the years. These collaborations have often led to the development of new fabrics and materials, showcasing Albert’s innovative approach to design.

One section of the exhibition pays tribute to St. Gallen itself, featuring a captivating video shot by Anton Corbijn during the city’s lockdown. The video showcases models walking on a winter path above the city, with prints inspired by the city’s street-grid and 19th-century maps adorning the garments. This collection symbolizes the desire for freedom during the lockdown, with walks being one of the few activities people could enjoy.

Another notable collaboration featured in the exhibition is Albert’s partnership with German artist Imi Knoebel during the Covid-19 pandemic. This collaboration resulted in the creation of fashion pieces inspired by Knoebel’s vibrant canvases, such as silk tops, leather trenches, and grain leather bags, reflecting the artist’s distinctive style.

Albert’s fascination with modern architecture is also showcased in the exhibition through his collaboration with renowned architect Sou Fujimoto. This collaboration influenced the design of white grained leather bags and 3D printed rings, demonstrating Albert’s ability to incorporate architectural influences into his fashion creations.

The exhibition further highlights Albert’s collaborations with Scottish artist and poet Ian Hamilton Finlay and textile designer Alexander Girard. These partnerships exemplify Albert’s talent for translating artistic concepts into fashion.

The craftsmanship and attention to detail that Akris is known for are evident throughout the exhibition. The clothes themselves are architecturally inspired, and the impeccable tailoring emphasizes Albert’s expertise in creating perfectly fitted garments.

With its longstanding presence at Paris Fashion Week and a reputation rooted in tradition and excellence, Akris has established itself as a prominent fashion house. What sets Albert apart as a designer is his ability to collaborate with artists while respecting their artistic visions and seamlessly integrating them into his designs.

The exhibition is not just a display of clothes but a testament to the artistry present in Albert’s work. Paintings and artwork by renowned artists such as Geta Brătescu, Reinhard Voigt, and Carmen Herrera are showcased throughout the exhibition, creating an immersive and captivating experience.

Reflecting on Akris’ journey over the past 100 years, one can draw parallels to the epic odyssey of the Greek hero Odysseus. Albert has encountered and collaborated with some of the greatest names in modern art and design, culminating in this exceptional exhibition that triumphantly showcases his creative endeavors.

Useful links:
1. Akris Official Website
2. Museum für Gestaltung

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