After recently launching a collection of drop-shaped objects, luxury powerhouse Balenciaga is once again pushing the boundaries of fashion presentation with its upcoming Fall/Winter 2021 collection, “Afterworld: The Age of Tomorrow”. The teaser video for the show exudes a blockbuster vibe, featuring a galactic universe, animated typography, and a captivating soundtrack.
Scheduled for December 6th, “Afterworld: The Age of Tomorrow” promises to be more than just a fashion show. Described by Balenciaga as an innovative video game and a technological feat, the project is the brainchild of creative director Demna Gvasalia. Although details about the collection remain scarce, we do know that it will be set in the year 2031 and draw inspiration from mythological pasts and future projections.
The fusion of fashion and gaming is a growing trend in luxury marketing, as brands seek new ways to engage with consumers in the digital era. Collaborations like Louis Vuitton and League of Legends, Shiseido and Animal Crossing, Gucci and The Sims, and Burberry and Honor of Kings exemplify this shift. Balenciaga’s “Afterworld: The Age of Tomorrow” is a testament to the luxury industry’s recognition of the power of gaming as a means to connect with wider audiences and create immersive experiences.
As the boundaries between the physical and digital worlds continue to blur, Balenciaga aims to captivate its audience by combining elements of gaming with fashion presentation. By doing so, the brand hopes to leave a lasting impression and engage with consumers on a deeper level. With its futuristic storytelling, cutting-edge technology, and alluring luxury fashion, “Afterworld: The Age of Tomorrow” is poised to make a bold statement in the ever-evolving landscape of fashion presentations.
To experience the “Afterworld: The Age of Tomorrow” collection and witness Balenciaga’s vision come to life, mark your calendars for December 6th. This innovative format promises an exciting journey into a unique fashion universe.
