Italian luxury company Aeffe has announced its plans to take over the production and distribution license for Love Moschino womenswear collections from Sinv. This move comes after Aeffe gained full control of Moschino SpA in July and is now reclaiming the license for Love Moschino. Aeffe, known for its operation of multiple luxury brands including Alberta Ferretti, Philosophy di Lorenzo Serafini, Pollini, and Moschino, is listed on the STAR segment of Borsa Italiana.
The management restructuring for the Love Moschino label will be implemented starting from the AW23 season. To acquire the license, Aeffe has agreed to pay a total of €3,637,000 in cash by November 30, 2021. Massimo Ferretti, the executive chairman of the group, sees this move as strategically valuable. He believes that it will enable Aeffe to enhance the positioning of the Moschino brand and reshape its overall offering, ultimately accelerating growth. By integrating all the women’s apparel collections under the Aeffe group, the company will have a comprehensive vision for managing the brand. This integration is expected to result in improvements in various areas, including product quality, distribution, market penetration, and communication. Aeffe aims to leverage the synergies within the group and take advantage of market opportunities.
(Above information rewritten, rephrased and expanded)
Useful links:
1. Aeffe Official Website
2. Love Moschino Official Website
