Adidas Originals is partnering with Pharrell Williams, the renowned artist and entrepreneur, to launch a temporary Samba Café in Paris. This collaboration comes as Pharrell prepares for his highly anticipated runway show as the creative director of Louis Vuitton menswear, making him one of the most talked about figures of this year’s men’s fashion week in Paris.
Pharrell, widely recognized for his distinctive style and creative prowess, is not shying away from the pressure that comes with this significant challenge. On top of his responsibilities at Louis Vuitton, he is also organizing the “Just Phriends” exhibition with Sarah Andelman for his own auction house called Joopiter. And that’s not all – Pharrell will also be joining forces with Adidas Originals for their Samba Café project.
With his label, Humanrace, Pharrell has maintained a long-standing partnership with Adidas Originals. He will play a key role in the creation of a temporary installation at the Samba Café, set to be located at The Broken Arm concept store in the trendy Marais district of Paris from June 22 to 24.
At the Samba Café, Adidas Originals will unveil the Samba Humanrace model in three distinct colorways. Visitors can also look forward to a range of engaging activities held throughout the fashion week. The Samba sneakers have enjoyed immense popularity, and it remains to be seen if Pharrell himself will sport them as he takes his bow following the Louis Vuitton show on Tuesday evening.
This collaboration between Pharrell Williams and Adidas Originals marks an exciting endeavor that merges the realms of fashion, art, and sportswear. With Pharrell’s exceptional creative vision and Adidas Originals’ reputation for pushing boundaries in design, the Samba Café promises to deliver a unique and captivating experience for fashion enthusiasts in Paris.
Useful links:
1. Adidas Originals Official Website
2. Louis Vuitton Official Website
