Revamped in 2019, the collaboration between the renowned Italian fashion house and the sports equipment giant takes an exciting new direction with the introduction of their inaugural collection of football cleats.
Following their successful joint reinterpretation of iconic sneakers like the Superstar, Originals Forum, and A+P Luna Rossa 21, Prada and Adidas are taking their collaborative efforts to the football field.
Unveiled this week on the Adidas Confirmed app and Prada’s official website, adidas Football for Prada showcases a range of the sportswear brand’s most celebrated cleat models, elevated with high-quality materials and adorned with striking graphic details that pay homage to the Prada Linea Rossa sportswear line.
Available in sleek white, classic black, sophisticated silver, and vibrant red, this unisex collection presents three redesigned designs that expertly incorporate Prada’s artisanal craftsmanship. The Copa Pure, X Crazyfast, and the Predator Accuracy cleats, in particular, stand out, with the latter receiving an exclusive nubuck finish for the very first time.
Notable professional players such as Catarina Macario, Paulo Dybala, Rafael Leão, and Pedri will proudly sport this collection on the pitch. Additionally, adidas Football for Prada will make its virtual debut in the gaming world, with a special in-game representation of the jersey and shorts in FIFA 23 Ultimate Team.
Prada This collaboration adds to the growing list of partnerships between luxury fashion brands and football clubs and athletes. Christian Dior and Paris Saint-Germain, Moncler and FC Internazionale Milano, Zegna and Real Madrid, Fendi and AS Roma, Off-White and AC Milan, and Montblanc and Zinedine Zidane are just a few examples of these fruitful alliances. Demonstrating shared values of performance, excellence, and increased visibility, they highlight the ongoing convergence of the fashion and sports worlds.
