Adidas and Prada are joining forces once again, but this time with a focus on sustainability and the addition of clothing to their collaboration. The upcoming collection, set to launch on January 13, aims to redefine luxury sportswear with a more environmentally friendly approach, thanks to the use of Prada’s Re-Nylon material.
Prada introduced the Re-Nylon fabric in 2019, and it is made from recycled plastic waste collected from oceans and textile fiber waste. This unique material can be purified and recycled indefinitely, without any loss of quality. In fact, Prada has committed to a complete shift from virgin nylon to Re-Nylon in its production by the end of 2021, making this collaboration a significant milestone for the luxury brand.
The collection not only includes clothing items but also bags and elevated versions of Adidas’ Forum High and Low silhouettes. Each piece has been meticulously crafted in Italy by Prada, using the endlessly recyclable Re-Nylon fabric. The clothing line features a track coat, tracksuit, sweater, hooded jacket, and bucket hat, all adorned with Prada’s iconic enamelled triangle logo.
To celebrate the launch of this collection, Adidas and Prada have planned a unique digital activation that aims to bring brands and people together in a radically inclusive manner. Fans of the collaboration will have the opportunity to participate in the metaverse through open-source co-creation, emphasizing the collaborative nature of this partnership.
This collaboration not only highlights the commitment of Adidas and Prada to sustainable fashion but also showcases the potential for luxury brands to embrace more eco-friendly materials and production processes. By incorporating Re-Nylon into their collection, both brands are demonstrating that style and sustainability can coexist.
The Adidas for Prada collection is a testament to the innovative spirit of both brands and their dedication to creating a more sustainable future for the fashion industry. Through their forward-thinking approach and the use of cutting-edge materials, Adidas and Prada are paving the way for a new era of conscious fashion.
Here are two useful links for more information on the collaboration and sustainable fashion:
1. Adidas Official Website: Visit the official website of Adidas to explore their latest collaborations and sustainable initiatives.
2. Prada Official Website: Check out Prada’s official website to learn more about their commitment to sustainability and their innovative materials like Re-Nylon.
