Adidas Originals has recently announced a new and exciting collaboration with London-based designer MrBailey. This partnership will entail a continuous series of projects that aim to reimagine Adidas’ futuristic Ozworld collection. This is not the first time that MrBailey has joined forces with Adidas Originals, as they previously collaborated on the successful SST Ammonite shoe in 2020.
The upcoming collaboration between Adidas and MrBailey promises to bring forth a range of unexpected product launches, exclusive behind-the-scenes content, and other exciting announcements. To ensure that fans can stay engaged and be the first to discover new releases, all updates related to this innovative partnership will be accessible through Adidas’ Confirmed app.
MrBailey, who founded ConceptKicks, has garnered a reputation for his groundbreaking and speculative approach to footwear design. His work is characterized by a relentless drive to push boundaries and challenge traditional concepts. Adidas was particularly drawn to MrBailey’s distinct perspective, as his designs regularly defy expectations and blur the lines between imagination and reality.
For this collaboration, Adidas and MrBailey will draw inspiration from biological research that influenced the development of the SST Ammonite silhouette. However, this time, the focus will shift towards exploring the inherent systems of design within the marine habitat. By incorporating elements inspired by the captivating marine life into their creations, the partnership seeks to break down the barriers between man-made production and the natural world.
The primary goal of this ongoing collaboration is to fuse the best of nature and human ingenuity. Adidas and MrBailey aspire to create visually striking and innovative footwear that goes beyond what is traditionally perceived as possible. By merging the worlds of design and marine inspiration, they aim to craft groundbreaking pieces that captivate the imagination.
This partnership is greatly anticipated within the sneaker enthusiast community. Adidas and MrBailey’s collaboration is expected to deliver exciting and unexpected launches that will surely leave an indelible mark on the industry. Through the Confirmed app, fans will have exclusive access to updates, product releases, and intriguing behind-the-scenes content. This collaboration serves as a testament to Adidas’ dedication to supporting pioneering and boundary-pushing designers, and we eagerly await what they have in store for us in the future.
Useful links:
1. Adidas Official Website
2. ConceptKicks by MrBailey
