In response to the challenges brought on by the pandemic, UK fashion brands are strategically adapting to the post-pandemic retail landscape. A recent study of 1,000 retailers in the UK revealed that 44% of fashion brands are preparing to offer free delivery by 2021. Additionally, 34% of these brands are planning to introduce free returns, and 25% are gearing up to launch Click & Collect services in the near future.
The shift towards online operations is evident in the industry, with 56% of UK fashion retailers planning to prioritize online sales in the next 12 months. With 39% of respondents already experiencing online sales levels exceeding pre-crisis numbers, the focus on e-commerce continues to gain momentum.
To attract and retain online shoppers, UK fashion brands are investing in enhancing their online services. More retailers are now offering Click & Collect options, with 65% providing this service compared to pre-pandemic figures. Free delivery remains a popular strategy to entice customers, as one-third of retailers plan to implement this offering. Additionally, 22% are considering incorporating free returns, while 23% are looking to provide same- or next-day delivery within the next six months.
While the push for improved online services is evident, the study also highlighted challenges faced by retailers. Sixty-one percent of consumers reported issues related to delivery and returns in their online shopping experiences over the past year. It is crucial for retailers to establish the necessary infrastructure to ensure a seamless customer experience from start to finish. Meeting customer expectations and delivering on promised services are key to fostering loyalty and maximizing repeat business opportunities.
As UK fashion brands navigate the uncertainties of the current retail landscape, prioritizing online offerings is crucial for driving future growth. By leveraging strategies like free delivery and streamlined returns processes, retailers are positioning themselves for success in the competitive online market. Ultimately, the ability to meet customer needs and deliver on commitments will be essential in securing long-term loyalty in a post-pandemic world.
For further reading on the topic, you may find the following links useful:
1. Retail Week
2. Drapers Online
