Adanola, a UK-based activewear brand, has made its debut at Harrods in London’s Knightsbridge, marking a significant milestone for the company. Customers can now browse and purchase Adanola’s Active, Resort, and Swim collections at the luxury department store or on its website. This exciting development comes alongside a remarkable surge in sales for Adanola during the 2022/23 financial year.
The brand has experienced an astonishing 311% increase in gross sales and a rise of 250% in its active customer database. To accommodate its growth, Adanola’s team has expanded from 32 employees a year ago to a current count of 87. The company has also collaborated with notable figures in the fashion industry, including Hans Schonberg and Pernille Teisbaek, resulting in two immensely successful collections that sold out quickly. Furthermore, Adanola has formed a partnership with US retailer Bandier.
Established by CEO Hyrum Cook in 2015, Adanola has made a name for itself in the vibrant fashion scene of Manchester. The brand has cultivated a loyal following of influential individuals and consistently faces high demand, often leading to waiting lists and products selling out. Standout items such as the ADA Hoodie and Ultimate Black Leggings have become signature pieces for Adanola, with the latter experiencing a monthly sales increase of over 190% in the last six months. On average, 16 pairs of Ultimate Black Leggings are sold every hour.
Moving forward, Adanola plans to enhance its digital capabilities and expand its roster of retail partners. The company also has its sights set on international expansion, with a particular focus on the US market. In the UK, Adanola aims to achieve a 60% new customer acquisition rate while continuing to engage and cater to its existing customer base through the launch of a new loyalty program.
The recent launch at Harrods not only solidifies Adanola’s position as a highly sought-after activewear brand but also shines a spotlight on its impressive success and potential for future growth. With its visually appealing designs and growing popularity, Adanola is unquestionably a brand to keep an eye on in the world of activewear.
For more information about Adanola and to explore their collections, visit Harrods’ website here. To stay updated on Adanola’s latest news and releases, visit their official website here.
